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Valour

Case

Andrea Pito

Dance studio / Identity and content
Sector

Dance studio

Scope

Visual identity · Palette and typography · Apparel line · Website · Content

Andrea Pito horizontal logotype: teal ribbon symbol and light serif wordmark on a black field
Horizontal logotype
Andrea Pito symbol on its own: a continuous teal ribbon form suggesting dance movement
Symbol
Andrea Pito vertical logotype: teal symbol stacked above the serif wordmark
Vertical logotype
Newsweekly master typeface specimen, with full alphabet and numerals
Master typeface — Newsweekly
Futura secondary typeface specimen, with full alphabet and numerals
Secondary typeface — Futura
Colour palette in vertical bands: Deep Ocean, Tropical Teal, Strong Cyan, white and purple
Palette
Dancer in the studio, arm raised, wearing the Eat Sleep Tap Repeat tee from the Andrea Pito line
Apparel — Eat Sleep Tap Repeat
Dancer mid-movement in the studio, wearing a tee from the Human Dancer line
Apparel — Human Dancer
Andrea Pito Dance Studio website home, with class photography and top navigation
Website — home
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