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Valour

Case

Dr. Buaride & Dra. Baldocchi

Healthcare / Personal brand
Sector

Plastic surgery

Scope

Two sibling personal brands · Monogram and joint stationery · Palette · Content system

VB monogram in gold hot stamping on textured blue-grey paper, signed Dr. Vitor Buaride
Monogram — Dr. Vitor Buaride
LB monogram in rosé hot stamping on textured navy paper, signed Dra. Luciana Baldocchi
Monogram — Dra. Luciana Baldocchi
The two monograms side by side, VB and LB, showing the sibling brand system
Joint stationery
The system palette: rosé and sand tones for Dra. Luciana, charcoal blue and stone brown for Dr. Vitor
Palette
Content piece by Dr. Vitor Buaride on nutrition before and after surgery
Content — Dr. Vitor Buaride
Content piece by Dra. Luciana Baldocchi on the difference between reconstructive and cosmetic surgery
Content — Dra. Luciana Baldocchi
Piece from the Questions series: a patient question answered by Dr. Vitor Buaride
Content — Questions series
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