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Valour

Case

Ligero Volado

Premium cigars / Identity and retail
Sector

Premium cigars

Scope

Visual identity · Packaging · Leather applications · Retail · Website · Editorial content

Ligero Volado logotype in a tall white serif on a gold field
Logotype
Open cigar box in tobacco brown, logotype on the lid and white lining
Packaging
Ligero Volado logotype embossed on stitched caramel leather
Leather embossing
Light leather coaster with embossed frame and logotype, on a dark wooden table
Coaster
Retail interior: cigar lounge with wooden shelving, armchairs and low lighting
Retail — interior
Outdoor panel with the Ligero Volado logotype on a terracotta building façade
Billboard
Content piece telling the brand's origin over photography of cigars and tobacco leaves
Content — our story
Piece from the editorial series on the Cohiba brand, with Cuban architecture photography
Content — editorial series
Ligero Volado website home, with interior photography and editorial navigation
Website — home
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